An exciting opportunity has arisen in the Merseyrail Marketing & Revenue team for the newly created position of Marketing Officer, who will report in to the Marketing Manager and support them in the development, delivery and measurement of revenue generating marketing campaigns.

The role will help to drive passenger journeys and revenue by working with agencies to help deliver engaging creative and targeted media plans, supporting the Marketing Manager in analysing campaign performance and delivering partnership objectives.

The successful candidate should be motivated, enthusiastic, driven and able to work in a fast paced and commercial environment.

 Key Responsibilities

• Working with agencies to produce engaging creative campaigns
• Writing copy for multiple channels
• Working with agencies to build effective media campaigns
• Using multiple channels to evaluate marketing campaigns
• Translation of research

The successful candidate should have:

• A marketing qualification or experience relevant to the role
• Experience of working in a busy marketing department
• Proven experience of working with multiple agencies to deliver creative and buy and plan media.
• Strong knowledge of the media opportunities available locally to the Merseyrail network
• Remarkable analytical skills to measure all marketing activity effectively
• The ability to gain insight into audiences using different types of research
• The capacity to develop effective relationships with internal and external stakeholders
• Excellent copy writing skills and exceptional attention to detail

A competitive salary and benefits package will be offered for this role.

Successful candidates will be invited to complete an online assessment and attend an interview.

For further information about this post, please contact Sarah Sperring, Head of Marketing and Communications via email at ssperring@merseyrail.org

 Please note this role is being re-advertised and previous applicants need not apply.